Category: Content Strategy

Communication, at heart, is a message traveling from sender to receiver. For a long stretch of marketing history, that trip was one-way. The receiver had little chance to answer back, and a small guild of media owners controlled the channels like toll roads. Then the digital tide came in. Audiences found their own megaphones, platforms…

Few words in corporate marketing are used as vaguely as Customer Journey. The term wanders through departments like a holy grail—invoked often, understood rarely. But is there such a thing as the one Customer Journey? What hides behind the phrase? And how does the journey change in the mobile age with its swarm of touchpoints?